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Desicart
Desicart is an e-commerce platform that supports both consumers and producers by helping MSMEs expand digitally and connect with urban buyers.
India’s
MSME
sector
contributes
over
30%
to
the
country’s
GDP,
yet
many
small
businesses
remain
digitally
invisible.
Desicart
bridges
this
gap,
offering
visibility,
access,
and
empowerment
to
local
producers
while
offering
curated,
diverse
products
to
urban
consumers.
Desicart
Desicart is a service design-driven e-commerce platform that supports small and microscale producers across India by giving them digital visibility and a path to Tier 1 markets. The platform connects rural and semi-urban businesses directly with urban consumers through a curated marketplace of regionally crafted products.
My work focused on user research, UI/UX design, and service blueprinting to streamline onboarding, product discovery, and checkout flows. This included designing dashboards for sellers, buyer-facing storefronts, and logistics coordination interfaces.
Desicart was built to be culturally inclusive and scalable, keeping both user satisfaction and business impact at its core. This project highlights my proficiency in:
- HCI, usability, and user experience design
- Information architecture and wireframing
- Service design and stakeholder mapping
- User onboarding, trust-building, and engagement flows
- Supporting digital transformation in underserved communities
